Audience. . .

As i have discussed before, the primary target audience for this film would be mainly young teenage boys aged from 15-25, this is mainly because of the genre of the film which is action, and this is the genre which boys are mainly interested in. On the other hand due to the protagonist of the film being female it can also be argued that the primary audience can be females, as MillaJovovich can be seen as a role model for them. Whereas the females can also be the secondary audience for the film.

Uses and gratification:

This is "an active audience theory, developed by Jay Blumler and Elihu Katz(1975), that focuses on 'what people do with the media' rather then what the media does to people, arguing that audiences are free to pick and choose from a wide range of media products to satisfy their own needs"

The audience for Resident evil: extinctions may consume the text for various reasons.

• Division: they may consume the text for escapism.
  
  
• personal identity: they may be able to compare their own life with characters and situations portrayed and explore problems and perspectives
  
  
• Personal relationship