David Gauntlet- Media, Gender, Identity
The chapter is about the representation of gender in the media and is basically discussing how men and woman are presented in the media, for example in TV programmes and comedy shows and also in films. Looks at the representation of gender from the 1990s to the present.
Gunter- in 1950s, 1960s and 1970s only 20% to 35% of characters were female (speaking roles in TV shows) by 1980s there were more woman in leading roles, but there was still twice as many men on screen.

- In action-adventure shows, only 15% of the leading characters were woman.
- Various other studies in the 1970s found men to be the more dominant characters and the decision makers on TC.
- Men were more likely to be assertive while woman were more likely to be passive
- Men were more likely to be adventurous, active and victorious and woman shown
as weak, ineffectual, victimised, supportive and laughable (Gunter, 1995)

Dyer, 1987, stated that TV remained stubborn, with game shows not bothering to change their
‘degrading and views of women’, sports programming remaining the ‘preserve of men’, and
news programmes accused of tokenism or ‘window dressing’ by including some women in key positions whilst retaining a male dominated culture.

Woman and film, Sharon Smith:
“Women, in fully human form, have almost completely been left out of film. . . The role of woman in a film almost always revolves around her physical attraction, and the mating games she plays with the male characters. On the other hand a man is not shown purely in relation to the female character, but in a wide variety of roles”

Kathi Maio, 1990s:
“Women are not only given less screen time, when we’re up there on the screen we are likely to be portrayed as powerless and ineffectual...Where are the triumphant woman heroes to match the winner roles men play constantly?”