This advert is reinforcing stereotypes which females are associated with e.g. houswives etc. Women were rarely shown to be in paid work, they were usually presented as houswives and found to be concerned about beauty, cleanliness, family snd pleasing others. The female character in this ad is young and attractiver and she seems to be passing her norms and values onto her daugter, teaching her that womens place are in the kitchen (washing up dishes).
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment