This advert could be subverting the stereotypes that men are associated with and it could be reinforcing the idea of the "new man", this is becuase we have a male character doing what a female does e.g. washing up the dishes. Also women were the ones which would usually know all about domestic work, however in this advert we have a man explaining about the cleaning product. Also at the end we find out that they are cleaning in order to impress the female which is something a women would do thus it could be showing that things are now changing.
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