Retromercial: Persil (1958)

This is an advert from the 1950s, where women were mainly presented as housewives, which is evident in this advert. At the beginning we have a male voice over, which is typical at that time where men were more likely to be seen in authority roles and the voice over presents them as dominant. The voice over we hear stated that "someones mum knows whats really white" therefore implying that women were the ones to be associated with cleaning, washing etc.The female character used, seems to be happy in the work she is doing (domestic) which could suggest that women belong in the kitchen and they should be happy doing domestic work.